All toolsA little math.
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A little math.
A lot more context.
Calculate a single post’s engagement rate. Choose your denominator and let the numbers tell their part of the story.
YOUR ENGAGEMENT RATE
—%
A fresh perspective is a few numbers away.
THE FORMULA
( likes + comments ) ÷ followers × 100
Enter your numbers to see the calculation.Calculated locally. Your inputs stay in your browser.
THE DENOMINATOR MATTERSSame interactions.
Same interactions.
A different perspective.
100 likes and 20 comments mean 120 interactions. Against 2,000 followers, that’s 6%. Against 10,000 views, it’s 1.2%. Both can be useful; they answer different questions.
BY FOLLOWERS6%
120 interactions ÷ 2,000 followers
BY VIEWS1.2%
120 interactions ÷ 10,000 views
A number is a starting point.
This is a simplified single-post rate using likes and comments. It is not an account average, and it does not include saves, shares, or unique reach. Compare like-for-like measurements.